Food and Beverage News

Current Consumer Trends in the United Kingdom

Here at Ransom Naturals, we always keep up to date with the UK and World’s food and beverage trends. We believe adapting to these is key in order to stay or become a market leader. Many of our extracts support these trends, contact us to know more!

Clean and Clear Label: Consumers are looking for less ingredients in their beverage labels. Shortlisting is becoming the norm, usually on the front of pack too.
Familiar Ingredients: All ingredients need to be recognized not as ‘industry standard’ but from the perspective of a consumer. This exposes the product in a positive way.
Marketing Natural: Not only using natural ingredients but branding and sub-branding based on natural themes or words that have an emotional pull. Highlighting natural ingredients also is associated with healthfulness.
Natural Colours and Flavours: Natural ingredients are now the standard, not only for flavours but also for colours.
Hedgerow Harvest and Foraging: Sourcing flavour ingredients that represent naturalness and ‘summer walks’, from trustworthy sources. Elderberries, Rosehips, Blackberries, Hawthorn Berries and Elderflowers, most with a particular fruit taste and the human connection of harvesting. All of which are in Ransom Naturals extracts portfolio.


 Here are some trending botanicals and their related uses:

Brain Health: Ginger, Ginkgo Biloba, Ginseng and Cinnamon traditionally used and associated with brain health.
Heart Health Garlic, Cinnamon, Ginger, Turmeric and Annato associated with keeping a healthy heart.
Energy and Stamina: Ginseng, Guarana, Ginger and Maca root traditionally used to boost stamina.
Immune Health: Ginger, Elderberry, Echinacea and Ginseng traditionally used to boost immune system.
Digestive Health: Ginger, Milk Thistle, Fennel Seed and Chamomile associated with better digestion. 

Natural is now Mainstream

Processing the Natural way

Age-old processes, such as maceration, are being given a new lease of life. They are natural and easier to understand than modern processes, which are perceived as artificial.

We must always consider that in order to achieve consumer acceptance for a new process, education that purports the benefit will be key, otherwise potential consumer misunderstandings may take place.

We have seen evidence in the beverage sector where marketing around the traditional and artisanal nature for processing has consumer appeal. Thus a renaissance is occurring in drinks that use food ingredients obtained through traditional extraction methods.

Ransom Naturals has been extracting botanicals for over a century and to this day we use the same traditional methods but aided by modern quality control systems. All of our extracts are macerated in a liquid for a determined amount of time until the balance of flavours and chemistry equilibrium is just right. These then undergo a rigorous quality control system to ensure we get it right every time.

 Food processes that have been around for centuries or even millennia are in the spotlight, as they bring with them a natural and authentic image that counteracts some of the negative perceptions that come about with heavily processed food.

email: or call +44 1462 437615 for more information.

Chemical Fingerprinting of Botanical Materials – A Case Study


There are several ways of identifying plant materials used in the manufacture of extracts for use in food & beverage as well as pharmaceutical related products. Most of these methods stem from the early apothecaries of the middle ages to the Nineteenth Century when herbal medicine was the only viable means of primary healthcare. Raw materials would be compared to physical descriptions of the plant in question but as technology advanced many pharmacopoeias introduced both macroscopic and microscopic descriptions, as well as simple wet chemical tests of preparations made from the plant materials.

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Hibiscus Flower Soft Extract

Hibiscus Flower Soft Extract

Made from crimson-red hibiscus flowers, this newly developed extract delivers great natural taste in a wide range of beverage applications including carbonated soft drinks, cordials and alcoholic beverages such as cider and liqueurs.

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